Following on from a post a few weeks ago about choosing which charity to support. Here's part two to follow up the focus - a “how-to” for businesses wanting to support a charity(s).
Once you’ve chosen the 'who' it’s not just about saying "yes, we now do charity, great work team" it's about looking at integrating charity work into your business - Be effective, and make an impact.
Commit. Engage. Fundraise
Commit to targets.
From the off, set your business with charity targets. If you don’t do this there’s really no point in partnering with a charity. But it should be mutually beneficial, and you should be realistic of what is achievable. (i.e you may need to support more than one charity in order to meet your targets, but that’s ok)
Volume 48 suggests; a monetary target (funds for the charities), an Employee Engagement target (number of staff involved) and an overall impact target (i.e the combined results of the first two – what you want those two things to achieve - doesn't have to be a number). It can be tough, but in the long run it will make everyone’s life easier and will help everyone work well together towards a common goal.
If you’re worried about not reaching something ambitious, then lower your targets, just be realistic, as it will help you and everyone in planning and prepping the workload.
Engage your staff, they want to be engaged.
Staff engagement with charity work is brilliant for a number of well-documented reasons - (in fact this report is well worth bookmarking and referring to). Although it's fantastic where possible to engage with the main charity you’re supporting, it is important to think about what that level of engagement is going to mean, and how useful it really is to that charity. It is often worth looking at some other options out there - helping staff engage with other activities might be prudent, not only to help other charities but the employees who are taking part. You want to ensure your employees feel valued and have got value.
Fundraise, it’s ruddy important.
Whether you’re supporting one, four or an infinite amount of charities, it’s important to plan your fundraising, when and what. When you meet charity account managers, getting the money in is their personal priority, so make it worth everyone's while. From collection tins on reception; to epic treks and cycles across the world, it all helps - and it all needs to be built into your plan from the start. If you prep this stuff halfway through your year / as you go, inevitably it can fail. The old adage - Fail to plan and plan to fail. So ensure you plan this, and plan it well.
Volume48 have prepared a number of successful annual programs to include all of these plans and more, ensuring they’re not just about making money, but also about engaging with staff and benefiting the workplace - We’re always happy to have a chat about your plans and how to make them as effective as possible.